Leapfrog's Pet Pad Party Franchise
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To date, this is still one of my absolute favorite projects. I had the opportunity to work with LeapFrog to help them redesign their Pet franchise. Leading a team of talented artists, we rebranded with completely new characters, backgrounds and animations.
After the success of the first project, LeapFrog launched several more games, toys and devices with the refreshed IP! |
Character Design
 The pets before the redesign |
The pets that we were redesigning were originally seen in an educational spelling game. LeapFrog approached us asking to do a rebrand since they wanted to use these pets in a pre-installed game as part of all their handheld devices. The plan was to create 8 new customizable pets.
We got to work creating tons of sketches for what could be the new pet lineup. Some animals that didn't make the final cut were a turtle, hamster and raccoon. |
Early Sketches and Iterations
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Final Lineup
The pets came in a variety of color combinations and all had unique animations. |
Backgrounds & Assets
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Spin Offs & Toys
LeapFrog's LeapBand - a fitness tracker for children
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Pet Play World on LeapTV - a console specifically for children
Run, Pet, Run! - a spin off runner game
